Target audience, ideology and representation

Every magazine has a target audience, based on the genre of music the magazine is based on. A magazine's design and use of fonts, graphics and colours will reflect the ideology of the genre.

An ideology is the beliefs a person or group stands by. Different genres will have different ideologies, which will effect how the magazine represents itself. For example, a pop music magazine will have bright colours, taking a positive social view, while a rock magazine will use clashing colours, and could have an antisocial tone that would be seen as negative.

Ways this affects magazines
The ideology of a genre of music can effect a music magazine greatly, as these cases show:

Pop Magazine

As these images show, pop magazines are colourful, and use a large image of a single person as their main attention grabbing piece. The models pictured usually look quite approachable and kind.

Rock Magazine

As shown, these magazines use fewer colours, but sometimes use brighter colours to contrast the main image. They also use a single model, or group of models, in the centre of the page, but their facial expression and general impression is far more menacing than the pop magazines.