Media Terms

for the task of creating a media magazine, I had to research terms that are used in magazines.

Title - The name of the magazine, usually placed at the top of the page

Banner - a strip of images or a phrase across the cover

Sell Line - a catchy phrase used to attract the reader 

Splash - written across the front cover of a magazine, to attract the eye  

Menu Bar - these are at the sides of the cover page, informing the reader

Burst - a shape, usually in the corner of the page, with information included in it 

WOB (White On Black) - white writing on a black background

Puff - a short snippet of text to attract the reader quickly

Ear Piece - a piece of information, presented in the corner

Call-Out - part of the front cover that shouts out at the reader 

Barcode - a machine-readable code, defines the price

Tag-line - a memorable phrase 

Boost - the biggest sell line, to increase sales

Dog End - a pretend fold in the page, usually to present the page number

Direct Mode of Address - when the information talks directly to the reader, using pronouns. Eye-contact from the model on the front cover could also be seen as a direct mode of address