Media Institutions

A media institution is an organization that deals with the production, marketing, distribution and regulation of media products. While there are many of these companies to choose from, if I was to produce my magazine professionally I would want to use a company that already produces magazines similar to my product.


Some of the media institutions that produce music magazines in the same genre as my magazine are:

• Bauer Media Group - Publishers of Q and Kerrang! magazines
• Freeway Press Inc. - Publishers of Rock Sound magazine
• Alternative Press Magazine Inc. - Publishers of Alternate Press magazine
• Jann Wenner - Publisher of Rolling Stone magazine
• IPC Media (Subsidiary of Time Warner) - Publisher of NME

While any of these companies would be a potential publisher of my magazine, I could also go to a publisher which does not produce a rock music magazine, e.g. EMAP, who published smash hits magazine. Doing this would allow the company to tap into a new market, and increase their own profits without risking a loss to any magazines they currently produce.